—– Original Message —–
From: Philippe M
Sent: Wednesday, August 02, 2006 9:02 AM
Subject: [LinkedinBloggers] Re: Blog Boost Says “Goodbye”
A marketing blog, such as mine, has very little in common with a blog
about facials and spas. I don’t know what the best solution would be
or if there are other regular activities that could easily be done.
_,_._,___“Contrariwise,” … “if it was so, it might be; and if it were so, it would be; but as it isn’t, it ain’t. That’s logic.”
– Tweedledum – Through the Looking Glass, Lewis Carroll
I have a hard time understanding why people can’t understand the relationship between marketing and any other kind of business.
Every business, every topic, every endeavor, whether for fun or profit only happens if it gets marketed in some way.
There is a famous old saying which says “Nothing happens until somebody sells something.” Without good marketing, very little will sell itself.
You can find that old saying in this book as well as many other places: http://www.perceptionofdifference.com/
Wes Zimmerman taught me how to apply what I do to any business, any subject, any topic area and to add value to my surroundings whenever I can.
What is it about facials and spas which makes you think that it does not require marketing? Was the marketing of that blog about facials and spas done exactly how it should have been done if that was one of your clients?
What is the use of a marketing blog which does not apply to real life? Clients come from everywhere. Clients who need marketing might be spas and facials, widget manufacturers, information brokers, real estate agents, pizza parlors, and management consultants. Non-applied theories don’t do them any good. If you can’t find something to say about marketing for any project presented, then you probably need to review the 27 questions which completely define a marketing plan. Marketing and selling apply to every aspect of our lives.
The old saying “When you have a hammer, everything looks like a nail” really should apply here. When you are an expert in your field, you should constantly be looking at the world in terms of how what you know can improve or benefit whatever you see. The way the blog boost was defined, it made people stretch their minds to come up with those relationships and concepts.
I worked for one company for 17 years of my career but I had 39 jobs and 46 managers in that time. If I had decided that I ‘had little in common’ with “those manufacturing people” down the hall, or “those IT guys,” I would have been out looking for a job after the first three years. Flexibility, adaptability, and versatility are more important than ever today.
If Blog Boost had been easy and everyone just did it, I would have been the first person here to have called it spamming. It was not.
New, creative, worthwhile, meaningful, unique, content on a single topic per week is what it was supposed to be about and for the most part, it was.
A few marketing blogs linking to each other does very little good outside of the small inbred readership of those blogs. It is the new blogs outside that marketing group providing outside links which creates a dynamic and growing community which finally begins to build itself and reaches a critical mass. The same applies to every industry.
There is strength in diversity in blogging and linking, just as there is in workforce development.
Whatever new activity replaces the blog boost, we should keep these things in mind.
Here is an example of a post which a marketing blog might have made for last week’s target.
LinkedIn Bloggers Blog Boost target for this week was an interesting effort by Bill Austin entitled Quotes – Famous Quotes
In searching for quotes related to marketing, I found that he had a few quotes on advertising, http://quotes.wordpress.com/?s=advertising a few on selling http://quotes.wordpress.com/?s=selling but not one single quotation on marketing http://quotes.wordpress.com/?s=marketing
As a result, I am going to suggest a few from my favorite marketing authors.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter F. Drucker 1909-, American Management Consultant, Author
There are reasons some businesses are hugely successful, others “get by” and the less fortunate fail. From a marketing perspective it seems quite simple: You must know your customers and what it takes to make them happy.
– Bruce Johnson
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
– A. Alfred Taubman
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post, for support, rather than for illumination.
– David Ogilvy
Marketing is what you do when your product is no good.
– Edwin Land
No great marketing decisions have ever been made on quantitative data
– John Scully
Business has only two functions – marketing and innovation.
– Milan Kundera – Czech Novelist, Playwright and Poet, b.1929
Chief Technology Officer and Director of Internet Marketing
Arizona High Tech Talent Partnership http://www.azhttp.com/
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