Seth Godin on The $8 Billion Gift Cards Story / Scam

Seth Godin Quotes

“Along the way, we bought the story that giving someone a hundred dollar bill as a gift (“go buy what you want”) is callous, insensitive, a crass shortcut. Buying them a $100 Best Buy card, on the other hand, is thoughtful. Even if they spend $92 and have to waste the rest.”
-Seth Godin

Gift cards are for chumps.
Seth Godin

A wakeup call about the Gift Card Industry and how much money goes to waste each year.

Seth provides a brilliant idea for non-profits to market alternative gift cards for when you give cash.

What I Learned from Seth Godin


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