Seth Godin Quotes
“Along the way, we bought the story that giving someone a hundred dollar bill as a gift (“go buy what you want”) is callous, insensitive, a crass shortcut. Buying them a $100 Best Buy card, on the other hand, is thoughtful. Even if they spend $92 and have to waste the rest.”
Gift cards are for chumps.
– Seth Godin
A wakeup call about the Gift Card Industry and how much money goes to waste each year.
Seth provides a brilliant idea for non-profits to market alternative gift cards for when you give cash.
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